ROVE LANE Privacy Policy

ROVE LANE (“we”, “our”, or “us”) values your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, and safeguard the personal data you provide when using our website and services.

1. Information We Collect

When you use our website rovelane.com, we may collect the following types of information:

a. Personal Information

• Name

• Shipping and billing address

• Email address

• Phone number

• Payment information (processed securely via third-party gateways—ROVE LANE does not store full payment details)

b. Automatically Collected Information

• IP address

• Browser type and version

• Pages visited and time spent on the website

• Device type and operating system

• Cookies and tracking technologies

2. How We Use Your Information

We use the information collected to:

• Process, confirm, and fulfill your orders

• Communicate with you about purchases, returns, tracking, or support inquiries

• Send marketing emails (only if you opt in)

• Improve website functionality and customer experience

• Prevent fraud and protect account security

• Comply with legal, financial, and regulatory requirements

3. Sharing of Information

We do not sell your personal information.

We may share your data with carefully selected third parties solely to operate our business, including:

• Payment processors (e.g., Shopify Payments, PayPal)

• Shipping carriers to deliver your order

• Email marketing platforms (only if you subscribed)

• Analytics services such as Google Analytics

• Customer support tools (if applicable)

All third-party service providers are required to keep your data secure and use it only for the purpose for which it was provided.

4. Data Retention

We retain your personal information as long as necessary to:

• Provide our services

• Complete orders and returns

• Meet legal and accounting requirements

• Resolve disputes and enforce agreements

You may request the deletion of your information at any time by contacting us at info@rovelane.com.

5. Your Rights (EU/EEA Customers)

If you are located in the EU or EEA, you have the right to:

• Access your personal data

• Correct or update your information

• Request deletion of your data

• Withdraw consent for email marketing or other processing activities

• File a complaint with your local Data Protection Authority

6. Cookies

Our website uses cookies to:

• Enable essential website functionality

• Analyze performance and traffic

• Personalize your shopping experience

• Improve marketing and content relevance

You may control cookie preferences through your browser settings. For further details, refer to our separate Cookie Policy (if applicable).

7. Security

We take security very seriously and use industry-standard safeguards, including:

• SSL encryption

• Secure third-party payment gateways

• Access-controlled systems

• Regular monitoring and security updates

Despite these measures, no system can guarantee 100% security.

8. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised Effective Date. We encourage you to review the policy regularly.

9. Contact Us

If you have questions, concerns, or requests regarding your personal data, please contact us:

Email: info@rovelane.com

Website: www.rovelane.com